Jerusalem Estates has recently reached another milestone: the contract signing of the 100th apartment for a total of NIS 400 million in sales. The rapid pace of the sales coincides with the increased tempo of the construction and the concomitant changes in the landscape on the site.
As we reached this impressive milestone, we interviewed the client who purchased the hundredth apartment:
“Like many of our friends, we have always dreamt of owning an apartment in Yerushalayim. We received many suggestions from a variety of sources but none lived up to our rather lofty expectations for a location in the center of the city. It was only in the last year that we discovered the Jerusalem Estates project. The beautiful ads promised a great deal and truly conveyed an impression of a luxury project that is beyond the standards that are common for developments in Yerushalayim, but we still did not hasten to progress in securing an apartment there. The experiences of some of our friends taught us that the ads and the facts on the ground were frequently out of sync and that in most cases the reality does not match the dream. We also wanted to determine what type of people were buying there and what kind of a kehilla was forming there. We waited to see how the project was progressing before making our next move.”
What ultimately inspired you to make the move?
“In recent weeks, the ads delved into the intricacies of the construction and detailed some of the luxury attributes of the project. They described the backgrounds of some of the leading professionals that were retained for every aspect of the development. They described the planning, the quality of the stones, and all of the trappings down to the minutest detail. It was this type of detail that prompted us to probe deeper. At the first opportunity of landing in Israel, we immediately proceeded to the Jerusalem Estates Sales Office with its impressive frontage, beautiful décor, and the luxury it portrays already at the entrance.”
What indeed impresses a client in the first face-to-face encounter?
“It is definitely not the first time that I have entered into a transaction or purchased an apartment in Israel. Our first impression began during our preliminary conversations which led to a buying experience that was totally on another level. It was clear that there was an emphasis on transparency, professionalism, and an appreciation for the size of the transaction, client relations, and finding personal solutions that were tailored for every client.”
Have you visited the development site?
“Of course! There is nothing more important than seeing the project with your own eyes. I have to tell you that we were extremely surprised when we saw the project, well beyond the expectations we had when we left the Sales Office. While touring the site, we realized that the reality exceeded the promises. The high standards of the construction and the attention to even the minutest detail are clearly visible even at this stage of the construction. It was even more important to see that this project was not beset with the chronic delays of other projects. The work is proceeding and even exceeding the timetable originally set for this project. In my eyes, this is a clear indication of the professionalism and responsible management that is necessary for a project of this size.
Have you spoken to other buyers in this luxury development?
“As you probably noticed by now, we are not the kind of people who will complete a deal before engaging in exhaustive due diligence. We were also very concerned with the environment as well as the surrounding communities. We spoke to two buyers who went to contract several months before us and that encouraged us even more. One, a member of Tosh Flatbush, told us that he was deciding between a luxury private house built according to the highest standards but in a suburban neighborhood in Yerushalayim and an old apartment in one of the city’s older neighborhoods in the center of the city, compromising on the quality of construction. Here at Jerusalem Estates, he found the perfect combination of an incredible location: a pastoral island of peace and tranquility in the center of one of Jerusalem’s authentic neighborhoods. The two buyers noted that when they were asked to select the accessories and the interior materials, the feeling was that they were entering a prestigious club of purchasers of a very expensive product. They admired the very lofty specifications and involvement of some of the best suppliers in their respective fields. These were some of the same suppliers they would use if they were building their own private villas.”
The 100th buyer concluded: “These conversations supported our decision to buy an apartment at Jerusalem Estates. We saw this as a one-time opportunity that would not repeat itself, to live in such a desirable location at such a high level rarely found in our community. We will certainly recommend this development to more of our friends. And this is the opportunity to say thank you very much!”
These words speak for themselves and we hope that we will continue to meet all of our milestones with the full responsibility of satisfying our existing buyers and those that will join in the future.
Welcome to all of our friends who are arriving in Yerushalayim to celebrate the Yom Tov of Shavuos.
יה“ר שתזכו למקום של קבע קרוב למקום הקודש והמקדש בירושלים.
The Jerusalem Estates team