With Pesach behind us, we were happy to arrange a field trip to the construction site for the marketing and advertising team of Jerusalem Estates. Led by the professionals in charge of the mammoth project, the group was enormously impressed with the progress being made at the luxury development. The team was able to see first-hand what is behind our recent slogans of “beginning to see the grandeur with our own eyes” and “leading artists are completing the splendor at Schneller. “The visiting group came to see how the major promises inherent in these slogans were actually being fulfilled
IMPRESSIVE PLANNING LEADING TO A MAGNIFICENT REALITY
There is no doubt that the central concourse between the buildings where the tour began is the core of the project and a symbol of the impressive urban planning. While standing on both sides of the 5-story buildings, one can readily see the vitality of the central space created by the concourse in the midst of the buildings (about 80 – 145 ft. wide). It is a pastoral space that provides light, air and a magnificent view of the inner facades of Jerusalem Estates. This, of course, is in addition to the exterior facades that overlook the panoramic view of Yerushalayim in its full splendor, befitting the high typographical structure of the Schneller camp, in the center of which is the project.
The concourse leads to the well-appointed lobbies, so impressive when they were only animations but now amazingly coming to life as they become a reality in each building. This is another example of how valuable the investment was at the planning stage, when the Feigin Architects took inspiration from world-class hotels. They created wide open spaces (about six meters high), welcoming residents and visitors with an elegant gallery in the center and huge arches that usher in the illuminating light and atmosphere from the promenade just beyond.
LUXURY THAT BEGINS WITH THE FOUNDATION
While visiting the apartments it was important to see how the advanced design is expressed in large spaces without pillars and foundation walls, enabling maximum flexibility in the personal interior design tastes of the occupants.
The project manager drew attention to the fact that the building castings were done in special formations and with a great deal of thought in preparation for all the pipelines and infrastructures that lead to the apartments. They were done with a great deal of professional precision to minimize the need for additional drilling after the fact.
The fact that the skeleton is still bare makes this an ideal time for experts to appreciate the lofty standards of construction as well as the interior components prior to covering everything with beautiful finishes. Even common people will not be able to avoid noticing the clear signs of the quality construction that begins with the foundations. They will notice the parking pillars gleaming in white that are more fitting for a living room and the meticulously inserted insulated plumbing connections.
The planning of the beams and frames at the concrete casting stage included uniquely cut beams with a precision laser. There was also electric cabinets of the highest level and three layers of waterproofing materials that were applied generously even in places that are not customarily required to do so in regular residential projects that are not luxury private homes.
SKETCHES TRANSFORMED INTO REALITY
It was interesting to see the samples of the special aluminum windows covered with wood paneling on the inside. There were samples of Jerusalem stone spread around the windows and cast metal items that the artists already showcased as a first stage of their capacity to deliver the very high standard design that is being required of them.
These are only partial examples of the many details that ultimately present the full picture. Those on tour had the impression that the experienced and determined professionals are here to deliver the work to perfection, well beyond the promises that were made at the outset.